Beachman Gets $600,000 in Federal Support for Export Expansion
The Toronto electric-motorcycle manufacturer has a $3.08-million growth project backed by a $600,000 federal contribution aimed at market diversification and new export demand.
RideFirst Section
Industry
Business, manufacturing and market coverage.
Volkswagen Reviews Ducati Ownership but No Sale Is Decided
Audi’s chief executive says Ducati is part of Volkswagen Group’s broader portfolio evaluation, but no buyer, agreement or sale timetable has been announced.
MotoGP Selects Accenture for Unified 2027 Streaming Platform
MotoGP Group has selected Accenture to build a next-generation direct-to-fan platform spanning MotoGP, Moto2, Moto3 and World Superbike, with rollout expected…
Kove and ZXMOTO Confirm Two-Bike MXGP Programs for 2027
Two Chinese manufacturers will enter the premier motocross class as factory projects, while JHL prepares a historic wildcard in Shanghai.
BRP Confirms Can-Am Spyder and Canyon Will Be Blocked From U.S. Imports September 29
BRP says its Valcourt-built Can-Am Spyder and Canyon three-wheel vehicles will be excluded from U.S. imports when the new American restriction takes effect Sep…
Trump Proclamation Bans U.S. Imports of Canadian Motorcycles Over 800 cc Starting September 29
The White House has moved one Canadian motorcycle tariff category from a 50% duty to an outright U.S. import prohibition effective September 29.
Polaris Puts a $50,000 UTV Challenge Into Play as Baja 400 Week Arrives
The incentive becomes operational at this week’s SCORE Baja 400: beat four RZR factory entries and win UTV overall to claim the purse.
BRP Becomes Official Montreal Canadiens Partner as Can-Am and Ski-Doo Move Into the Bell Centre
The Quebec powersports company will display Can-Am and Ski-Doo vehicles permanently at the Bell Centre while supporting Canadiens community initiatives through…
Canada's 50% Tariff on U.S.-Origin Motorcycles Over 800 cc Takes Effect September 8
The federal counter-tariff takes effect at 12:01 a.m. September 8 and applies to qualifying U.S.-origin internal-combustion motorcycles above 800 cc.
Harley-Davidson Canada Starts September Test-Ride Push With Meet Your Match Event
The September 1-30 Canadian campaign uses qualifying test rides, limited-edition toques and a separate sweepstakes to drive participating-dealer visits.
RF
Honda Canada's August Motorcycle Offers Expire Today, Putting Dealer Ads on a September Reset
Honda's current Canadian motorcycle finance and savings programs carry an August 31 end date, making September 1 an immediate verification point for dealer adv…
RF
Can-Am Becomes Farm Rescue’s Official Utility Vehicle in Three-Year Partnership
The BRP brand will provide annual funding, Defender fleet vehicles and a custom charity-auction machine to the U.S. nonprofit Farm Rescue.
BRP Q2 Revenue Rises 18.5% as ORV Shipments Grow, but Tariffs Squeeze Margins
The Quebec powersports manufacturer reported C$2.24 billion in Q2 revenue and ORV market-share gains while tariffs and a supplier restructuring sharply reduced…
Moto Guzzi Opens New Mandello Factory and Museum as 105th Anniversary Edition Debuts
The €50-million redevelopment raises production capacity above 30,000 motorcycles a year and opens a 3,000-square-metre museum as Moto Guzzi World Days begin.
North American UTV Demand Tilts Toward Cabs, HVAC and Value
Fresh first-half market analysis points to flat overall volume but a significant shift toward enclosed utility machines and sharper price segmentation.