SEMA Live Adds Dedicated Powersports Coverage to 32-Hour Broadcast
SEMA Live presented by AutoZone will provide 32 hours of livestreamed coverage from the 2026 SEMA Show in Las Vegas from November 3 through November 6.
SEMA’s October 20 announcement confirms that the broadcast will include dedicated reporting from the expanded Powersports, Side-by-Side and Lifestyle area, giving motorcycle and off-road businesses more visibility inside a show historically dominated by the automotive aftermarket.
The livestream will run through SEMA’s YouTube and Facebook channels and will cover product introductions, vehicle reveals, interviews, trends and live demonstrations from across the Las Vegas Convention Center.
SEMA says coverage will include major manufacturers such as Harley-Davidson and Honda Racing Corporation alongside the broader automotive and aftermarket lineup.
The expanded powersports section is located in the West Hall and connects motorcycles, dirt bikes, ATVs and side-by-sides with trucks, trailers, towing, overlanding and outdoor recreation products.
That crossover is commercially relevant because many powersports customers own the tow vehicle, trailer and recreational machine as one combined ownership system.
SEMA has also created adjacent outdoor activation space for live demonstrations, which gives the new section more than a static trade-show role.
For Canadian dealers and suppliers who are not travelling to Las Vegas, the livestream creates a practical way to follow product debuts and industry conversations without relying only on post-show summaries.
It will not replace dealer meetings or hands-on product inspection, but it can help identify which launches deserve follow-up.
The 32-hour format is also important because the show covers thousands of exhibitors across several halls. A scheduled broadcast can surface products and interviews that a powersports-focused viewer might otherwise miss.
SEMA says the 2026 show will include more than 2,000 participating brands across more than one million net square feet of exhibit space.
The powersports section itself is being promoted around motorcycles, dirt bikes, side-by-sides, ATVs, trailers, tow vehicles, gear and lifestyle products.
That gives powersports dealers exposure to suppliers outside the traditional dealership channel, particularly in fabrication, wheels, tires, towing, off-road accessories and vehicle customization.
For Canadian businesses, the useful questions remain familiar: whether a newly shown product has Canadian distribution, compliant specifications, warranty support, replacement parts and pricing that survives freight and currency conversion.
A SEMA reveal can create attention without establishing any of those local commercial details.
The livestream should therefore be treated as a discovery tool rather than a Canadian product catalogue.
SEMA Live begins November 3 and continues through the final show day on November 6, giving the powersports industry a larger public window into a show that is deliberately expanding its two- and four-wheel recreational presence.
