Energy Powersports has opened a second Ontario dealership in Collingwood, extending the BRP retailer’s footprint beyond its established Oakville operation and into the Georgian Bay market.
The new location is at 180 Mountain Road, Unit 101, in Collingwood. Energy Powersports’ own website now lists the Collingwood store alongside Oakville, publishes separate sales and service hours for the location, and shows inventory assigned to Collingwood.
A September 17 announcement distributed on behalf of Energy Powersports describes the site as a full BRP dealership carrying Can-Am off-road and on-road vehicles, Ski-Doo and Lynx snowmobiles, Sea-Doo personal watercraft, parts, accessories and apparel. The dealership also says the new location provides factory-certified service.
The expansion is notable because it places another full-service powersports operation close to a region where winter, trail and water recreation all overlap.
A second location, not simply a satellite sales point
Energy Powersports has operated from Oakville as a multi-category powersports and marine retailer. Its current website identifies both Oakville and Collingwood as dealership locations, rather than presenting Collingwood only as a delivery point or temporary display site.
The Collingwood contact page lists sales hours from 8:30 a.m. to 5:30 p.m. Monday through Friday and 9:00 a.m. to 1:00 p.m. Saturday. Service hours are listed from 8:30 a.m. to 5:00 p.m. Monday through Friday and 9:00 a.m. to noon Saturday.
The dealer’s inventory system also now includes Collingwood as a selectable location.
That matters operationally. A second dealership requires more than a sign on a building: inventory assignment, parts support, service scheduling, technician capacity and customer handoff all have to work at the local level.
BRP products give the store a four-season mix
The product mix described for Collingwood covers several different riding seasons.
Can-Am ATVs and side-by-sides address utility and recreational off-road use. Can-Am Spyder and Ryker products serve the three-wheel road market. Ski-Doo and Lynx give the dealership a winter category, while Sea-Doo adds a summer watercraft business.
Energy Powersports’ official site also describes its broader service capability across Sea-Doo, Ski-Doo, Lynx, Can-Am on-road and Can-Am off-road products. The company says its technician group includes BRP-trained personnel and supports maintenance, repairs, warranty work, accessory installation and EV diagnostics.
For a regional dealership, that breadth can be useful because demand does not arrive evenly through the year. Snowmobile preparation can intensify before winter, personal watercraft demand rises around the boating season, and ATV and side-by-side customers can generate service and accessory activity through multiple seasons.
A broad product mix can help smooth those cycles, although it also increases the complexity of parts stocking and technician training.
Why Collingwood is a logical powersports market
Collingwood sits near Blue Mountain and the southern Georgian Bay recreation corridor.
The area draws year-round outdoor traffic and connects relatively quickly to rural roads, cottage country, trails and the Georgian Bay shoreline. That does not guarantee dealership volume, but it gives a powersports retailer access to several customer groups within the same regional market.
Winter riders can be interested in snowmobiles and cold-weather equipment. Off-road customers may be shopping for ATVs and side-by-sides for recreation, property use or work. Water access creates a natural PWC market, while road riders and three-wheel customers add another category.
The new store also reduces the distance some customers would otherwise travel toward the Greater Toronto Area for dealership-level BRP service.
That service component can be as important as the showroom. Powersports ownership creates recurring demand for inspections, seasonal preparation, wear items, accessories, warranty work and repairs. A dealer that is physically closer to the riding area can become more useful after the original sale.
The official website confirms the location is active
The opening announcement is promotional material issued on behalf of the dealership, so the strongest confirmation comes from Energy Powersports’ own current website.
The official contact page lists the Collingwood address and phone number. The inventory page includes Collingwood as a location filter and shows units assigned there. Separate official pages also identify the dealer’s BRP product and service capabilities.
Those elements provide stronger evidence that the expansion is operational rather than merely planned.
One detail also illustrates why primary-source checks matter: the promotional release prints a different postal code from the dealership’s official contact page. The official Energy Powersports site lists the Collingwood store at 180 Mountain Road, Unit 101, Collingwood, Ontario, L3Y 3Z9.
For customers, the practical advice is simple: use the dealership’s current contact page or call the Collingwood location before travelling, particularly when visiting for a specific unit or service appointment.
What the expansion means for the dealer market
A second location changes the competitive picture in ways that are broader than adding more inventory.
The new store creates another point for BRP sales, service, parts and accessories in the Georgian Bay region. It also gives Energy Powersports an opportunity to build local relationships with riders who may not naturally shop in Oakville.
For the dealership, the challenge will be consistency.
Customers using two locations will expect accurate inventory status, similar service standards and clear communication about where a unit, part or technician is available. Multi-store growth can create scale, but it also creates more opportunities for handoff problems if systems are not aligned.
For other Canadian powersports retailers, the expansion is another example of a dealer growing geographically around a specific recreation market rather than simply adding another storefront in a dense urban corridor.
Bottom line
Energy Powersports has opened its second Ontario dealership at 180 Mountain Road, Unit 101, in Collingwood.
The location is now listed on the dealer’s official website with dedicated hours, contact information and inventory, and the company says the store supports the BRP range with sales, parts, accessories and factory-certified service.
For Georgian Bay-area riders, the most immediate effect is straightforward: another established powersports retailer now has a permanent local presence closer to the region’s snow, trail and water recreation markets.
