HMG Brand Development will bring four brands to the 39th Toronto International Snowmobile, ATV & Powersports Show, creating a shared display that spans vehicle transport, exhaust, detailing and performance products.
The newly announced booth will feature Caliber Products, MBRP, Genius Detail and P1 Race Products when the show opens October 23 at the International Centre in Mississauga. The event runs through October 25 and is positioned as a large Canadian gathering for snowmobile, ATV, side-by-side and related powersports consumers.
Four brands with different jobs
The display’s strength is the range of problems it is designed to address. Caliber Products focuses on loading, transport and protection accessories, including snowmobile ski glides, ATV traction products, ramps and trailer-protection equipment. Those products sit at the practical edge of ownership: getting a machine into a truck or trailer, securing it and reducing damage during transport or storage.
MBRP brings performance exhaust experience across powersports and automotive applications. The show announcement highlights its Quiet, Trail and Race series for snowmobiles as well as systems and accessories for ATVs and side-by-sides. MBRP was founded in Ontario, giving the booth a recognizable Canadian industry connection.
Genius Detail adds the maintenance side. The Edmonton-developed and manufactured lineup includes shampoos, wheel and tire cleaners, interior cleaners, degreasers, protective sprays and kits. Off-road and winter machines accumulate mud, salt, dust and road film in places that can hide damage or complicate service, so cleaning is more than a cosmetic conversation when it is done correctly.
P1 Race Products completes the display with Canadian-built diesel performance components. Its focus is primarily popular truck platforms, including Ford Power Stroke, Ram Cummins and GM Duramax applications. That may sit outside the machine itself, but tow vehicles remain part of the powersports ecosystem for owners moving sleds, boats, ATVs and side-by-sides.
Why the combined format can work
A multi-brand booth can make a show visit more efficient. A customer may arrive looking for a snowmobile exhaust and discover a safer loading setup or a cleaning product suited to the trailer and tow vehicle. A dealer can compare how several categories are marketed without walking between unrelated halls.
The format also creates a need for clear boundaries. A product designed for a diesel pickup is not automatically a powersports component. A race exhaust may not be appropriate for trail regulations or local sound limits. A cleaner that works on one finish may require testing before use on another. The usefulness of the shared booth depends on knowledgeable representatives explaining where each product belongs.
For dealers, the questions should be specific: which models and years are covered, what installation is required, how warranties are handled, which parts carry Canadian compliance documentation, and how quickly replacement inventory can be supplied during the season. Show-floor excitement is valuable, but stocking decisions are made on fitment data, margin, support and customer demand.
A Canadian show ahead of winter
The timing gives the announcement extra relevance. Late October is when many Canadian riders are preparing snowmobiles and trailers while storing or servicing motorcycles, ATVs and summer equipment. Consumers are thinking about maintenance, transport and upgrades at the same time that dealers are planning winter parts and service work.
The Toronto event is scheduled for Friday, October 23 from 1 p.m. to 8 p.m., Saturday from 10 a.m. to 6 p.m. and Sunday from 10 a.m. to 4 p.m. Parking is advertised as free. Those details allow visitors to plan around demonstrations, seminars and the larger manufacturer and club presence rather than treating the HMG display as the only reason to attend.
What visitors should take from the announcement
The announcement is a confirmed show-floor milestone, not a product test. It establishes that four named brands will appear together and describes the categories visitors can expect. It does not establish that every exhaust, ramp, cleaner or truck component suits every owner.
Visitors will get the most value by arriving with model information, photos of their trailer or loading setup, and a list of the surfaces or mechanical goals involved. Dealers can use the same opportunity to meet supplier representatives and assess whether the products fill real gaps in their local market.
With the show only days away, HMG’s four-brand display adds another concrete reason for Canadian powersports consumers to inspect products in person. Its appeal is practical: tools for moving machines, changing their sound or performance, cleaning them after use and supporting the trucks that carry them.
